My Experience and Process


I graduated with a Bachelors degree in Engineering when the Internet was beginning to gain momentum. This enabled me to quickly grow my skillset with the rapid changes and developments in website creation – becoming proficient in html, CSS, information architecture and front-end design.

My MA in Narrative Environments at Central Saint Martins grew my capability to design multifaceted experiences. Learning how to evaluate and incorporate complex needs and contexts into an experience. It also enabled me to experiment with visual, physical, interactive and narrative design methods.

I then worked as a freelancer in order to expose myself to challenging briefs, clients and working environments. This allowed me to gain a wealth of experience on the agency side for small and sometimes big clients like Visa, Vodafone and B&Q.

Freelance work also gave me the opportunity to continue creating experiences for physical environments, exhibitions and digital interfaces. At every stage I felt working across 2D and 3D design projects made sense. I was essentially always motivated be the same goal of creating an experience that draws people in and builds brands. I am proud of my ability to work agnostically – my process consistently involves identifying a need, the content, the audience, alongside designing and prototyping an engaging experience. Having a broad range of experience as Designer also pushes me to envisage the richer possibilities of your service / experience.

I have also worked clientside at Nokia (Microsoft) which has given me exposure to working in multi disciplinary teams involving customer insights, brand, hardware and software development teams. I am lucky enough to have worked on software and hardware experiences that had a global reach. With my experience I have also gained knowledge in strategy, service, and visual design details.

This has given me the confidence to apply myself to any kind of design brief. My main driver is problem solving and thinking strategically about what will be the lasting facet of the services or experiences I design.