After a competitor analysis other image editing apps, the majority offered a multitude and confusing array of features. I set the design goal to exclude all but the essential features needed to make good photos great. Speed and ease became the vision for the app while ensuring each feature was carefully crafted.
I prioritised in the flow a selection of effects that focused on enhancing pictures rather than applying over the top filters and photo frames. The app also catered for more advanced manual editing. These features aimed to get the best out of poorly taken photos, such as selectively brightening dark areas of a photo, cropping or adjusting the colour balance in your photos.
In recent updates we supplemented the powerful editing capabilities with differentiating features such as background blur, tilt shift and color pop.
Client: NokiaSkills: Interaction Design, Interaction, Mobile UI, Touch interaction